For those who build groups or build fan pages, you must be familiar with the reach index. Reach is a basic, most important indicator that reflects the effectiveness of posting on this platform. In this article, I will clarify what Reach is and how to increase Facebook reach in the simplest way.
What is Reach?
Reach or Facebook Reach is the reach that shows the number of unique users who see a post or fan page naturally regardless of whether they interact or not. For example, if your post reaches 1,000 people, the reach here will display 1,000.
Reach is not a measure of the number of people who actually stop to read your post or interact with that content such as like, share, comment, etc. All of those interactions are called engagement. This is a more in-depth metric. Reach means that your content has appeared in someone’s news feed and they have skimmed the post, stopped to read it, or ignored it. All of these are considered a reach or a reach.
Distinguishing Between Facebook Reach and Other Metrics
Facebook reach metrics are often easily confused with other metrics such as impressions or engagement. The information below will help you clarify this issue.
Facebook Reach vs. Facebook Impressions
Facebook Reach is reach, while Impressions is the number of views. Reach will measure the number of unique users who view your post, while impressions will measure the total number of times your content is displayed. In theory, a post can have 1 reach but dozens of impressions.
Facebook Reach vs. Facebook Engagement
These two forms may be more difficult to confuse. Because there is a reach (reach), there will be an engagement (engagement). Reach is the prerequisite for engagement: when reach increases, your post will have a higher probability of users interacting, simply because the post reaches more people.
How to Increase Facebook Reach Naturally
Use Different Types of Posts
In order to increase Facebook reach naturally for your groups as well as fan pages, you need to experiment with different types of posts. Even if your Facebook Page or Group is achieving high reach with a fixed line of posts, experimenting with a different type of post will help your content always be new and interesting to viewers. In addition, these new post formats may help you find a new format that works better than older formats. Currently, Facebook Reels is being prioritized over other types of content, so using this content format will also make it easier for your fan page to be suggested.
Livestream is also a type of post worth trying to increase natural reach. Live videos often increase reach naturally because of the sense of reality that they bring, because when live streaming, users can interact with each other at the same time, creating a sense of connection. That’s why livestream gets much more engagement than regular videos.
However, each type of post has its own standard image size. To see the standard image size for each type of post, you can read the article: Summary of Facebook Ads Ad Image Sizes.
Choose the Right Time to Post
Posting time is very important. For example, if you post a news article at 1am, the number of users accessing at this time is not many, by the time users scroll through Facebook, your post is already at the bottom of their news feed, which is very unfortunate.
Instead, use Facebook Analytics to determine when your followers are online frequently. You can see the peak online times of your followers in the Page Insights section of your Facebook page. From there, you will know when is the right time to post.
You can choose to post just before the golden hour. Golden hour is the time when most people use Facebook. For example, if Facebook Insights shows that 7pm is the time when your followers are often online, then try posting 15-20 minutes earlier than that time so that your post will be the first thing users see when they open the app.
Keep Interaction for Posts
According to Facebook’s algorithm: “Posts on the page that create conversations between people will have a higher display rate than the news feed.” Therefore, Facebook will display your posts more if they inspire users to interact with each other (you should keep the interaction as early as possible. You should reply to comments as soon as possible after they are posted). Contents with the nature of creating conversations like this will help increase natural reach for the post.
Conclusion
Reach is an important metric for evaluating the effectiveness of posting on Facebook. By applying the methods above, you can increase the natural reach of your fanpage, thereby attracting more users to be interested in and interact with your content.
Additional Tips
- In addition to the tips mentioned above, here are a few more things you can do to increase your Facebook reach:
- Use high-quality images and videos. Visual content is more likely to be seen and engaged with than text-only content.
- Use relevant hashtags. Hashtags can help people find your content, so be sure to use relevant hashtags when you post.
- Promote your content on other social media platforms. Share your Facebook posts on other social media platforms, such as Twitter, Instagram, and LinkedIn.
- Run Facebook ads. Facebook ads can be a great way to reach a wider audience with your content.
By following these tips, you can increase your Facebook reach and reach a wider audience with your content.